Christian Marketing: Lessons from Rick Warren's Purpose Driven Church

Few years ago when I was commencing my entrepreneurial journey, my associate asked me who's my model in marketing. My immediate answer was - Rick Warren.

Pastor Rick Warren is extensively highly praised as incredibly entrepreneurial. Being a minister of one of the largest evangelical churches in America, his business expertise is well acknowledged. Some folks say that assuming Rick Warren was in the corporate world, he would qualify as a Chief executive of a Fortune 500 company.

His famous book Purpose Driven Church is now a landmark business book; a suggested reading for Bank of America executives.

No matter what you think of Warren or religious beliefs, he has seen a consumer need out there and is adept how to fill it.

If we replace the word "business" for "church" we can gather some business insights from his book Purpose Driven Church. Here are a number of of them:

* Don't attempt to make your enterprise grow. Instead, work to make your marketing healthy for the reason that if it's healthy, it will grow up naturally.

* Don't be troubled to make it up as you go along. Warren quotes Mark Twain, who once said: "I knew a man who grabbed a cat by the tail and learned 40% more about cats than the man who didn't." A fit business is one that tries many things that don't function well and has the scars to confirm it.

* Don't shut in yourself in costly infrastructure. For the initial 15 years of their church's life, they utilized 79 different structures --- schools, bank buildings, recreation centers, theater houses, restaurants, huge homes, even a 2,300-seat tent. It was just in 1995 when the church had grown to 10,000 attendees that they constructed their own building. "The shoe must never tell the foot how big it can grow," he declares.

* Promote big! "I've discovered that challenging people to a serious commitment actually attracts people rather than repels them", says Warren. "The greater commitment we ask for, the greater response we get."

* Trust and dedication won't prevail over absence of skill and technology. Remarkable words from a minister but how correct. "One of my favorite verses," Warren says, "is Ecclesiastes 10:10: 'If the ax is dull and its edge unsharpened, more strength is needed, but skill will bring success.'"

* Benefit from other people's successes. "Anytime I see a program working in another church [business], I try to extract the principle behind it and apply it in our church. I'm very grateful for the models that have helped me. I learned a long time ago that I don't have to originate everything for it to work."

* In no way begin a new business without first selecting somebody to be in charge of it. "If no leader emerged, we would wait on God's timing before beginning a ministry," says Warren.

* Purpose not only demarcates what your marketing need to do, it delineates what it shouldn't do. "The secret to effectiveness is to know what really counts. Then do what really counts."

* No other ought to come first the purpose of your marketing. "Plans, programs and personalities don't last," says Warren. Only meaning lasts. It can transform your business, too. "Nothing will revive a discouraged church [business] faster than rediscovering its purpose."

Article Source: http://www.newsarticlessite.com

Jose Anajero invites Christian business owners and internet entrepreneurs to visit the blog Christian Business in the Internet Age. Find Your Purpose. Fulfill God's Plan. Achieve Financial Freedom.

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