How To Use Web Audio To Boost Your Online Sales

Using audio on your web site can increase your sales conversion rates by 300% or more. I’m not talking about those annoying background midi music loops that automatically play on some web sites. I’m talking about using a human voice to talk to your web site visitors.

How can Audio Increase my conversion rates?

Buy adding audio to your web site you will add a more personal touch which will build credibility as your visitors will identify with your voice and your emotions. This will improve the stickiness of your site and your visitors will stay on your site for longer. Having audio will make your site standout from your competitors. It will allow you to easily explain your products and services and communicate your marketing message.

People only remember 20% of what they read but remember 70% of what they hear.

How to use Audio on your web site?

There are many ways to use audio on your web site here are some of the most effective.

1. Use a personal introduction.
This will immediately grab your visitors attention and they will quickly learn what your web site is about and what you have to offer. They can identify with a real person who they will be more willing to buy something from rather than an anonymous web site.

2. Sales ‘Letter’.
By using audio for your sale pitch you can really express your emotions about your product or service. You can give a detailed description which will be much more interesting than just plain text.

3. Thank you Page.
By adding a short message to your thank you page your customers will feel happy they have made the right discussion by purchasing your product

4. Audio Testimonials.
It is always useful to have testimonials on your web site to show how happy your clients are with your product or service. A photo of the person give the testimonial gives more credibility and an audio testimonial will give even more credibility.

5. Quick Tips.
A short audio message to explain something about your web site, like where to click next or what to do will prevent visitors from leaving because they are not sure what to do.

6. Tele-seminars.
This is a great way to pass on information from you and possibly an expert in your field. Visitors are more likely to listen to large amounts of information rather than read through pages of text

Now you can see the value of adding audio to your web site,

How do you actually get audio onto your web pages?

You can simply record your audio and upload the mp3 file to your web site and create a link on your web page to the mp3 file. This is OK if you want your visitors to download the audio and play it on their computer using their own software such as Windows Media Player or QuickTime, but you have no control over how or when they will listen to your audio.

The preferred method of adding audio to your web site is to use a Flash audio button. 98% of all computers have Flash Player installed so by adding a Flash audio button to your web site you know you message will get heard. The problem is unless you know how to program using Adobe Flash, how do you crate these buttons?

There are two types of programs that enable your to easily create Flash Audio buttons in minutes.

Offline programs. For a one off change of between $27 and $97 you can download a program which will run on your computer. Some programs have built in recorders. You simply record your audio, select which type of button you want to use and then paste some code created by the program into you web page.

Online Programs. You pay a monthly fee of between $9.95 and $29.95 to use a program which runs on the sellers server. Again you record your audio and the program will provide some code for you to paste into your web page. The advantages of using an online service is you can record your message via the telephone and your clients can also record their testimonials via a special phone in service. Also if you have a lot of audio on your web site the online service may work out cheaper than the extra bandwidth changes you nay need to pay to your hosting company.

Article Source: http://www.newsarticlessite.com

To compare Web Audio Software programs and read reviews go to www.websiteaudioreviews.com

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