PR Secret 5 - The way to Feel Confident When Dealing With the Media

As a former journalist myself, I'm often surprised by the comments I hear from colleagues and shoppers in my PR business concerning how they feel intimated by approaching the media. Of course, a lot of folks can ignore this profitable promotional tool altogether because the thought of handling the media is a scary one. Follow my strategies below to beat your worry and open your business to a world of free publicity:
1. Keep in mind that a journalist may be a regular person like me and you! When I was a journalist I was constantly amazed by the importance others placed on the profession. Most typically, telling a stranger you were a journalist generated instant respect - however I couldn't fathom why. It is a regular job that's simply a small amount more public than average - and it usually doesn't pay additional than the average salary.
2. A journalist is usually not wanting to try and do a hatchet job on you or your business so don't let the thought of negative publicity put you off. A journalist is typically underneath pressure to come back up with news stories - thus if you gift your data in such a means that's of interest to your target media outlet's audience, they will be interested. They save the 'door stopping' and bully techniques for people who've broken the law, ripped individuals off, or are running some kind of scam. If you do not fall into that class, don't worry about negative publicity.
3. To grow your confidence, begin small - contact your native newspaper 1st, before you are trying for the capital city daily newspaper, radio, or TV current affairs program. Community newspapers are sometimes invariably interested in somebody from their native area doing one thing interesting. They have area to fill and they want to fill it with folks from their native community. What's a lot of, journalists from larger outlets browse native newspapers wanting for stories, therefore there's a smart probability another media outlet may also pick up the story. Once you've cut your teeth getting a story into the native paper, you will feel a lot of confident to tackle a serious paper.
4. Be ready! When you've done your homework, developed a smart newsworthy angle, have a well written media release at hand, and apprehend your subject you will feel confident when coping with the media.
5. Be ready for the follow up: If a journalist wants to try and do a follow up interview, create certain you're ready. If you are really nervous, write a 1 page document of questions and answers. Suppose of all the potential questions a journalist would possibly ask, and then think about how you'd respond. Rehearse what you will say. Have electronic images prepared to email, or create yourself obtainable for pictures to be taken (and then think about what you may wear, if you will need props etc).

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