Parable of the Sower: Can it Actually Teach Us a Message in Selling?

The Bible parables can teach us insights which we can be valid for our Christian business. A parable which is popular among network marketers, for example, is the Parable of the Sower.

It was Jim Rohn who popularized the use of this parable in that business. In Mark 4:1-20 we read how a sower broadcasts seed on a trail, on stony ground, among thorns, and on first-class soil. Only the seed that fell on superior soil grew, harvesting thirty, sixty, and a hundredfold.

The story certainly pertains to the Good News and how various individuals accept and apply it in their lives. But quite a folks utilize the story in training how prospecting must be done. For them, selling or marketing is a numbers game. You must get in touch with a number of prospects so that even if barely few would respond, you should be okey. Please consider that in the parable, 75% of the seeds seemed to be wasted.

One article on direct marketing I read as a matter of fact put it this way - "By unthinkingly mailing out a pre-set number of postcards each day, you will not fall short to get sign-ups! Those people who over-analyze…who are adamant on having entire control over all of the factors of direct marketing - will for all time fail."

But is prospecting really a numbers game?

To a certain degree, all of us play the numbers game in marketing. In spite of this, it is not accurate to presume that if you see more individuals you will get more business. It doesn't' matter how many prospects you contact. It matters how you see the right prospects.

Would you rather contact ten prospects and obtain one sale, or get in touch with one prospect and get one sale? Definitely, it not at all feels great to have nine prospects declare no.

Thus, prospecting is a productivity game, not a numbers game. And to make the most of your prospecting efficiency you have to replace the traditional "more is better" quantity concept with a "less is better" quality concept.
Cost-effective, capable prospecting requires that you realize that your prospects will become clients who are either time abusers or time wasters. They can be classified in one of the following four categories:

1) Low profit/high maintenance

2) High profit/high maintenance

3) Low profit/low maintenance

4) High profit/low maintenance

Prospect types 3 and 4 are undoubtedly the type of folks you like to do enterprise with on a recurring basis.

One of the principal rules in marketing is "Seek not to convert. Seek the converted."

In his ageless Scientific Advertising book, Claude Hopkins wrote:

"Many things are possible in advertising which are too costly to attempt...e.g., changing people's habit is very expensive. To sell shaving soap to the peasants of Russia one would first need to change their beard-wearing habits."

So, can we in fact apply the Parable of the Sower to Marketing? Yes, but for a reason different from what conventional coaches used to teach. The Bible, our Christian business guide, reveals that not all prospects are first-rate prospects and as wise marketers, we must target for the right prospects.

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Jose Anajero invites business owners and internet entrepreneurs to visit the blog Christian Business in the Internet Age. Find Your Purpose. Fulfill God's Plan. Achieve Financial Freedom.

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